During this App Creative Refresh, I focused on elevating the overall user experience by redesigning promotional content, weekly updates, and event materials while streamlining existing creative assets. I refined UI components and user flows to create a more cohesive, intuitive interaction model throughout the app.
In addition, I collaborated closely with product and marketing teams to deliver visual content for tournaments and app features, ensuring each piece supported engagement goals and contributed to a more polished, consistent experience for users.